Our stores might not be open this year, but you can still shop our Black Friday Event online – and it’s set to be our biggest one yet.

When it comes to tracking down the best offers, we get that it can be tricky choosing what to spend your money on. So, to make sure that you’re getting the best baby deals around, we’ve put together our top Black Friday shopping tips, and picked out some of our biggest offers.


Make a shopping list

First things first – let’s get organised. Whether you’re shopping for Christmas gifts or getting ready for a new addition to the family, writing a Black Friday shopping list will give you a bit of direction whilst you’re navigating all of those tempting offers. Is there anything that you need to stock up on, or a particular product you’ve had your eye on? Prioritise your must-have items, then once you’ve got some of them sat safely in your basket, you can treat yourself to a browse around the rest of our offers. 

Stock up on baby essentials

Black Friday is the perfect time to stock up on baby clothing and everyday basics, like sleepsuits and bodysuits, or feeding and bathing equipment. If there’s a particularly good deal on a clothing item you love, it might be worth ordering some bigger sizes too, so you’ve got those growth spurts covered. It’s also handy to think ahead, is there anything you know your little one will need for their spring wardrobe, or for when they start weaning? With up to 25% off clothing lines and up to 50% off feeding and bathing products in our Black Friday Event this year, there’s never been a better excuse to stock up.

Make a big purchase

If you know that you’re going to be making a big purchase for your little one in the near future, Black Friday could be a great opportunity for you to save some money. Whether it’s a pushchair, some nursery furniture or an upgrade to your old car seat, if you get savvy with your shopping, chances are you can find what you need for less. At Mamas & Papas, we’ve got up to 50% off selected pushchairs and car seats as well as up to 40& off furniture. And if you’re looking to get all of those big buys in one go, our 8 piece Ocarro pushchair bundles and these 3 piece Heaton furniture bundles have got an incredible 40% off.

Pick up some perfect pressies

For the savvy Christmas shopper, Black Friday is the perfect time to grab a few festive gifts. Not only will it save you a few pounds, but shopping now means you’ve still got plenty of time to get your pressies delivered and wrapped, ready for the big day. With up to 50% off selected toys and gifts, like this super-soft My First Playmat and Gym you’ll need to get your Santa’s sack at the ready.

Feather your nest for less

Getting your nursery organised and looking perfect can get expensive, so Black Friday gives you the chance to pick up everything from absolute essentials to all those nice-to-haves. With up to 50% off nursery décor and interiors, you can stock up on snuggly-soft bedding as well as choosing some finishing touches like cushions, curtains, mobiles and even wall art. We love our Wildly collection – it’s full of cute and cuddly characters that’ll make your little one smile.

Let us pick out the best offers for you

We get that Black Friday 2020 is a strange one. With some of our UK stores closed for the month, all of our offers will be moving online – but this doesn’t mean that you have to miss out on getting up close and personal with your Black Friday bargains. We offer a complimentary Personal Shop at Home service, where you can connect with one of our in-store experts via video call. You can get all the advice and product demonstrations you need – and we’ll even help you pick out the best offers. Talk about stress-free shopping.


Shopping certainly looks a little different this Black Friday, so we hope that our top tips will help you pick up a few bargains from the comfort of your own sofa. Because if there’s anything to love about shopping our Black Friday deals online, it’s got to be skipping the queues, popping on your slippers and sipping on a hot chocolate whilst you browse.

Shop the Mamas & Papas Black Friday Sale now. Happy shopping!